The State of Speaker Bookings
A report on who books speakers, who gets rebooked, and where demand concentrates. Built from booking records.
Each edition is a view of the booking graph across one industry's events: the organizations that book speakers, the speakers they book, who gets rebooked, and the topics that get the stage. Every number states its scope. Fee data appears only in bands, only for groups of five or more.
First edition: the 3-Page Executive Brief
State of Speaker Bookings 2026: HVAC, Plumbing & Electrical Edition
Covering residential, commercial, and industrial contracting.
You've Been Pitching Blind. This Is the Map.
We analyzed 1,514 speaking opportunities across 20 events and 10 buyer organizations from 2022–2026.
34%
The Encore Index™ — That's the share of working content professionals a buyer had the chance to rebook who actually were rebooked.
The five findings
- 1. The Encores Go to Teachers, Not Shows
- 2. Leadership Topics Get Hired Most Frequently. Operational Topics Earn the Return.
- 3. The Door Is Wide Open
- 4. Your Next Booking Is Hiding in Someone Else's Buyer List
- 5. Working Relationships Heavily Influence Rebook Decisions
Five findings on who gets rebooked, and the one number behind them. Three pages. No sign-up.
See Your Twins. Find Your Next Stage.
Book a 30-minute Zoom call. Bring your one-sheet and five previous bookings. Accepted speakers get a personal Speaker Twin Report, the full HVAC, Plumbing & Electrical report, and future industry reports before public release. Open to the first 25 confirmed professional speakers, the Founding Members group. Twin Reports are built by hand.
The full HVAC, Plumbing & Electrical report
Sent to accepted applicants after the screening call.
Later editions cover other industries; the graph is not tied to one.
What we collect, what we never show, and how to get out: the Data Charter.